Vol. 01 — Strategy & Innovation, served warm

We bring sunshine to messy problems.

A collective of strategists, researchers, creatives and brand builders helping organizations find clarity in messy situations — and turn good intentions into real-world action.

The Sunny Side Collective at home — Gemma and Bernadett seated under a terracotta vaulted ceiling
Fig. 01 — The collective, at home
Smart thinking, zero bullshit.
  • — No innovation jargon
  • — No hundred-slide decks
  • — No pretending we have all the answers
Let's bring sunshine.hello ↗

Currently taking on 2 projects · Summer 2026

¶ A note from the studio

Sometimes that means designing a new service. Sometimes it means validating a business idea. Sometimes it means helping a team finally have the conversation they've been avoiding for six months. We're comfortable with all of it.

§ 01 — What we do

Better questions. Better ideas. Better futures.

We work at the intersection of business, human behavior and execution. Whether you're exploring a new opportunity, redesigning an experience, validating an idea or looking for momentum — we help turn complexity into action.

01

Business Innovation & New Ventures

Finding opportunities worth pursuing and turning them into ventures, products and services people actually want.

02

Strategy, Growth & Go-to-Market

Helping businesses find focus, define growth opportunities and bring new products, services and initiatives to market.

03

Behavioral Research & Insight

Looking beyond what people say to understand what really drives decisions, habits and behavior through research, ethnography and behavioral analysis.

04

Service Design & Experience Design

Designing better experiences across digital, physical and service environments.

05

Brand, Marketing & Growth

Connecting strategy, branding, storytelling, media and customer experience to create brand presence and growth.

06

Teams, Culture & Ways of Working

Helping organizations build momentum, align teams and develop new capabilities for change.

§ 02 — How we work

Great work happens when smart thinking meets human connection.

Sunny Side Collective workshop - team members working together at a table with OMNIQ materials
Fig. 02 — In action
Gemma and Bernadett of Sunny Side Collective working together by a sunlit window
Fig. 03 — Building together

We don't hide behind industry jargon or ready-made answers. We're present, we listen, and we try to understand what's actually happening beneath the surface.

i.

We embed, not parachute

Rather than working from the outside, we embed ourselves within teams, creating the trust, energy and openness needed for ideas to flourish.

ii.

We say what we know — and what we don't

No jargon, no ready-made answers. We're comfortable saying what we know, what we don't, and what we still need to learn.

iii.

We think together

Sessions are thoughtful, lively and collaborative — safe spaces for honest conversations, diverse perspectives and bold thinking.

“The best solutions rarely come from a single expert. They emerge when people feel comfortable enough to think together.”
— The collective, in a kitchen, somewhere
§ 03 — The collective

We travel light.

  • — No large teams
  • — No unnecessary complexity
  • — No innovation theatre
  • Just curious people, sharp thinking, a trusted network.
Portrait of Gemma Ferrer
GF

Gemma Ferrer

Business Innovation, Growth & Marketing

Helps organizations identify growth opportunities, design business models and bring new initiatives to market. 16+ years across consulting, corporate and agency — venture design, growth strategy, digital marketing, media and organizational scaling.

Portrait of Bernadett Sztanó
BS

Bernadett Sztanó

Behavioral Research & Strategic Design

Strategic researcher and innovation consultant at the intersection of behavioral insight, service design and business transformation. Translates complex human behavior into products, services and systems people genuinely adopt and trust.

§ 04 — Extended network

Specialists on speed-dial.

A trusted network we activate according to each project — so we bring exactly the right minds to the table.

Specialist on speed-dial - someone on the phone in a bright studio
Fig. 04 — Put us on speed dial
  • 01Trend Research
  • 02SEO / GEO
  • 03AI Automation
  • 04Paid Media
  • 05Branding
  • 06Creative Direction
  • 07Content Production
  • 08Photography
  • 09Film & Production
§ 05 — Selected clients

Problem solvers like problems. Big or small.

From startups and founder-led businesses to global organizations — we've collaborated with brands including:

Moco MuseumIKEAHewlett PackardDeutsche TelekomCitibankHeinzPepsiCoDanoneThe Post OfficeDynamo ProductionTaskRabbitNiveaFont VellaBrewDogTipsterchatMoco MuseumIKEAHewlett PackardDeutsche TelekomCitibankHeinzPepsiCoDanoneThe Post OfficeDynamo ProductionTaskRabbitNiveaFont VellaBrewDogTipsterchat